As light forsakes our hemisphere and we hurtle towards the darkest day of the year this Sunday, it – light – seems a fitting topic.
We sent an email to our subscribers the other day (join them near the bottom of this page). It said, in part, that we’re hard at work to change the conversation in Greenville…
“To move it away from boosterism of shortsighted development schemes and toward clear-eyed thought and analysis of what’s needed, what works, what doesn’t, and why.
“Away from the non-stop party culture in which Greenville has been stuck for too long to a city of true culture, where a night out means more than escaping downtown before drunk students and the bar owners who enable them have taken over.
“Away from a shoulder-shrugging approach to the accountability of our leaders to one that makes clear they must follow the same rules as the rest of us, and that – whether law enforcement does its duty or not – they will be held publicly accountable when they skirt those rules.
“In short, the Guardian works for a better Greenville by shining light on the obstacles to achieving it – many of which are purposely placed to benefit the few instead of the whole community – and on the positive components of sustainable community, be they conceptual, planned or already in place.
“Instead of an “either-or” Greenville, we believe in one that
- attracts everyone from business innovators to retirees
- cares for all its residents by establishing resources that enhance lives, and
- welcomes and encourages a wide range of cultural amenities which inspire, educate and entertain
“We shine our light free of advertising, because thoughtful consideration of local issues is a whole lot easier without pop-ups, come-ons and visual noise.”
These subscribers already know: Good journalism is not dead. It is being held captive by the advertisers and accountants who now run “media companies.”
But not here. From Day One, the Guardian has been YOUR new media project.
With our Guardian Angel fundraising campaign, we’re doubling down on our bet that Greenville is ready for an independent, activist voice beholden to no one but its readers. If we’re wrong – if we don’t get the 64 Angels we still need by December 31 – the Guardian will go dark on January First.
But if we’re right…
The Guardian will get not only the operating budget it needs to continue and expand its work, it will also get an infusion of new ideas: YOURS.
“YOUR NEW MEDIA PROJECT.” They’re not just words.
Every donor who gives during this campaign – from those committing $12 per month for the next year (“Full Angels”) to smaller, one-time donors, will be invited to join our new Reader Advisory Board.
The RAB will convene with our writers and editor twice yearly to assess what we’re doing well, what we might do better, and what you – our owners – think is most important to Greenville.
Remember too: A donation to the Guardian on behalf of another makes a terrific holiday gift for the community-minded on your list! Simply include your gift recipient’s name and email address in the note box if donating via PayPal, or in a note enclosed with your check sent to 105 Gawain Road, Greenville, 27858. We’ll alert them to your gift with a personal email, including their invitation to join the RAB.
Please click here to begin the simple, fast, secure donation process. When you do, be sure to check the “Make this recurring” box if becoming a monthly supporter.
And as always, Greenville: Thank you.